54 of the Best Beauty Products You Can Buy on Amazon
Allure/Soleil Summer
Not to toot our own horn, but one of the easiest ways to ensure a beauty product you're considering adding to your routine is a solid pick is to look for the Allure Best of Beauty seal. That familiar, bright-red circle indicates that a team of editors and experts has vetted it and given it enthusiastic approval, exalting them above thousands of other hair-care, skin-care, and makeup products.
And one of the most accessible ways to get some of these prized products into your medicine cabinet or makeup bag is by buying them from Amazon. The colossal online retailer has made major steps toward building trusted relationships with a growing number of beauty brands, which means you can get more Best of Beauty Award winners shipped to you with just a few clicks — and you know you're getting the real deal since these following products are all shipped and sold by amazon.com. As a general note, some authentic products are sold through the brand itself but still shipped by Amazon.
We've narrowed our 2021 Best of Beauty Award winners — and several from the last couple of years — to a select list of favorites, including cleansers, mineral sunscreens, and curl smoothers, all of which can all land on your doorstep in as little as a day or two.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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Save yourself an extra wash day with the help of L'Oréal Paris's Elvive Dream Lengths Air Volume Dry Shampoo. The rice starch at the base of the waterless and sulfate-free formula absorbs excess oil without leaving residue, while floral and fruity notes leave behind a refreshingly sweet scent.
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Help cut back on hair breakage with the Volo Hero Towel. This plush microfiber fabric not only dries hair faster but also reduces friction, which, over time, can damage hair. Twist and then tuck the tip of the towel into the elastic tab to secure it so that the wrap doesn't slip off of your head.
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Mented Cosmetics' Red Rover lipstick was made with deeper skin tones in mind. The dark berry-red hue swipes into a matte finish and has just the right balance of blue, brown, and pink undertones to complement a range of chocolate and caramel complexions. There's also castor oil formula to prevent lips from drying out while you wear the shade.
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You may be familiar with BeautyStat's Universal C Skin Refiner. It's up there on our list of favorite vitamin C products for overall brightening. For even more targeted clarity, look to the brand's Universal C Eye Perfector to help diminish dark circles and smooth fine lines around the delicate eye area. Caffeine and vitamin C in the cream target discoloration, while soothing green tea calms any irritation.
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Colorescience's Sunforgettable Total Protection Brush-On Shield SPF 50 makes applying (and reapplying) your sunscreen throughout the day a breeze. This is probably why the mineral SPF gets the seal of approval from dermatologists time and time again. In addition to the non-chalky finish, the four shades that the sunscreen comes in each offer a light layer of blemish coverage on days when you prefer to go easy on the base makeup.
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Gently glide the Finishing Touch Flawless tool over your face and watch as peach fuzz disappears before your eyes. The halo head has tiny blades inside that get rid of hair without causing redness, cuts, or irritation on your skin. There's also a useful LED light to help guide you over the area you're addressing so that you don't miss any rogue hairs.
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We thought individually wrapped sheet masks were cool until we discovered I Dew Care's Straight Chillin' Cooling Aloe Sheet Masks. The box comes with 30 biodegradable masks that have been doused in a soothing blend of cucumber and lemon balm, moisturizing aloe, and hyaluronic acid. There's even a pair of tweezers in the pack to easily get to each mask out without making a mess.
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Star ingredient in Isdin's Isdinceutics K-Ox Eyes, vitamin K oxide, works to deflate undereye bags and brighten dark circles. To help soothe the skin in this area and deliver a hefty dose of moisture, a combination of glycerin and hyaluronic acid has been added to the formula. The ceramic tip applicator also stays cool to give eyes additional depuffing benefits.
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Transformative may sound like a lofty word to put in the name of a product, but Oribe's Imperial Blowout Transformative Styling Crème lives up to the hype. The multitasker not only adds volume to various hair textures, but you'll also get heat protection, as well as moisturizing and UV-blocking benefits. Oh, and this leave-in cream isn't just figuratively transformative either. When first applied, the styler starts out as a cream-to-oil to moisturize hair and then goes from oil-to-powder to deliver volume and style memory.
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Bioré's Brightening Exfoliating Scrub delivers both physical and chemical exfoliation, thanks to skin-sloughing alumina powder and vitamin C-laced yuzu lemon, which brightens dull skin. There's even a bit of salicylic acid in the scrub to deep-clean pores and dragon fruit extract to keep skin from becoming irritated.
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GHD consistently holds a spot as one of our favorite hot tool brands. But what earned the GHD Max Wide Plate Styler its 2021 Best of Beauty win is a wider two-inch plate that allows you to smooth more hair at once without compromising on the level of straightness you desire. Plus, like all of the brand's tools, this flatiron maintains an optimal temperature of 365 degrees to get just about all hair texture to a sleek finish without scorching.
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Applying false lashes has never been easier or more realistic-looking, thanks to Glamnetic. The XOXO Vegan Magnetic Lash kit requires no messy glue or even an extra-steady hand. Instead, you swipe on the included liquid eyeliner (don't worry if it's not a sharp line), which has tiny magnetic fibers in the formula. Then, use the tweezers to grab and place your lash on top of the liner. Six magnets on the lash strip latch onto the liner to keep it in place. Clean the lash after each wear with makeup remover, and you can expect to get around 60 wears out of each pair.
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NuFace's Trinity Facial Toning Device has not only earned spots on both our Best of Beauty and Readers' Choice Award lists, but also in the skin-care routines of our editors. The microcurrent device complements the efforts that your skin-firming creams and serums can do by offering additional, temporary tightening and lifting. You may notice almost instant results after one session but use the device regularly for more consistent toning.
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The triple-barreled Trademark Beauty Babe Waves iron makes pulling off loose spirals so easy. Instead of spinning tiny sections of hair around a single rod to get a head full of beachy waves, this tool gets you the same look in fewer steps. The classic waver features a crease-free clamp that you sandwich your hair between one-inch barrels and a long cord for easy maneuvering as you style.
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A good pair of tweezers is a must in every beauty regimen. The Tweezerman Moon Dust Slant Tweezer features the classic sharp edge, which is ideal for plucking stray hairs straight from the root and targeting other imperfections. Instead of the standard silver metal, this version is coated in a shiny glitter finish.
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Add a few drops of Coco & Eve's Sunny Honey Bronzing Face Drops into your daily moisturizer and the gradual self-tanner will give your skin a subtle, buildable glow over time. It comes in a medium or dark shade and can be customized to the level of tint you want by adding more drops to your cream or lotion. The formula itself is also loaded with hyaluronic acid and coconut water to hydrate skin.
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There have been several TikTok viral products this year, but the waterproof version of Maybelline New York's Lash Sensational Sky High Mascara truly made our jaws drop. Plenty of mascaras promise quick and dramatic volume and length, but the before-and-afters from our tester spoke for themselves. A single swipe of the pigment left nothing but dark, clump-free, lengthy lashes in its wake.
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The Honest Beauty Magic Organic Beauty Facial Oil is an enigma: It feels incredibly light, but it does the heavy lifting of a richer formula. That's due to the perfect blend of organic oils — like that of olive, apricot, and avocado — to undo dryness on the spot.
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Who really has time to stand in the shower for 15 minutes waiting for a hair mask to do its thing? Most likely, none of us. Well, we've got great news for you: the Pantene Intense Rescue Shots can be washed out after just one minute. Each single-serving shot, which is perfect for people who tend to use too much (or too little) product, is formulated with nourishing vitamin B5 and strengthening lipids to repair dry, damaged, and over-styled hair.
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Shield your skin every day (and every two hours) from harmful UVA and UVB rays with a no-fuss mineral sunscreen like Elta MD's UV Pure SPF 47. The creamy paste may look as white as a scoop of vanilla ice cream, but after it's been applied and blended, it looks and feels as if it's barely there. It's formulated with 10 percent transparent zinc oxide, 5.5 percent titanium dioxide, and is free of fragrances, oils, and parabens — making it perfect for sensitive skin. Bonus: It's water-resistant for up to 80 minutes.
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If you're looking for a healthy dose of color that doesn't involve sun damage and traditional tanning, Jergens' Natural Glow Daily Moisturizer is the perfect self-tanner for you. The lightweight lotion is packed with glycerin, vitamin E, and coconut water, so it seamlessly blends and absorbs into skin for a natural, hydrated glow. It couldn't be easier to use either: Simply apply it like a regular lotion, wash your hands afterward (it won't stain them), and wait a few minutes for it to dry before putting on clothes.
Just be sure to exfoliate skin prior to application for best results, and then sit back and watch your skin take on a golden glow over the next few days. It's available in two shades: Fair to Medium and Medium to Tan.
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Revlon's Salon One-Step Hair Dryer and Volumizer gives users such a smooth blowout that it seems to have a permanent spot reserved on Amazon's best-seller list. It's a two-in-one tool that combines the power of a dryer (along with three heat and speed settings) to minimize the chance of heat damage with the volume-boosting abilities of a styler, thanks to its oval design and round edges. Plus, its nylon pins and tufted bristles help detangle hair as you go. Together, the One-Step lets you achieve envy-inducing hair right at home.
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Differin Gel is one of the best acne treatments out there. In fact, it was the first-ever retinoid gel to be approved for over-the-counter (OTC) use. Topical retinoids "help reduce inflammation in the skin and prevent cells from sticking together within the follicle, which then blocks the pores — aka pimples," Joshua Zeichner, the director of cosmetic and clinical research in dermatology at Mount Sinai Hospital in New York City, previously told Allure. Thus, this oil-free, alcohol-free, and non-comedogenic (doesn't clog pores) gel prevents, clears, and reduces breakouts — and the scarring that comes along with them.
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Keep your blonde fresh, toned, and brass-free with Redken's Color Extend Blondage Shampoo and Conditioner. The pure purple pigments in both products remove and neutralize any brassy, yellow tones that pop up over time, so your blonde stays cool and bright. Both also contain citric acid, as well as amino acids like arginine, glutamic acid, and serine, to strengthen hair at its core.
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Despite the growing popularity of natural deodorants, Secret's Clinical Strength Invisible Solid is a staple for many reasons. If you need strong and effective sweat intervention, this deodorant isn't playing — after all, there's a reason the phrase "clinical strength" is in its name. Twenty percent (aka the maximum allowed amount) aluminum zirconium tetrachlorohydrex gly reduces the amount of sweat that makes it to your skin's surface and absorbs any excess moisture along the way. And if that's not convincing enough, it goes on dry with a lovely citrus scent.
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Like its famous sibling, Cetaphil Gentle Skin Cleanser, it's no surprise the Cetaphil Gentle Foaming Cleanser keeps racking up both Best of Beauty and Readers' Choice Awards. It gently removes makeup and dirt and doesn't contain any harsh fragrances or surfactants that'll leave your skin feeling dry and tight, making it perfect for everyday use on sensitive skin or conditions like rosacea. Vitamin B5 and vitamin E keep skin quenched and strengthen your skin's barrier.
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Despite the fact that salons are starting to open up again, you might want to continue touching up your roots at home with Color Wow's Root Cover Up. The double-ended brush covers gray hairs that pop up and extends the life of your highlights, while actually mimicking the look and feel of real hair — without wax or dye. The pigment is water- and sweat-resistant but dissipates when you shampoo.
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T3's Twirl Trio Interchangeable Clip Barrel Iron comes with 1-, 1.25-, and 1.5-inch interchangeable barrels that each heat up in a hot minute and produce loose waves, tight spirals, or bombshell-like flips, depending on what you're feeling. Did we mention it's also a hairstylist favorite? "It creates sleek and healthy waves with a ceramic barrel, which is more gentle on the hair and works to smooth the ends for glam looks," Leon Gorman, hairstylist and founder of Leon Gorman Haircare, previously told Allure.
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Maybelline New York's Made for All by Color Sensational Lipsticks are the perfect, harmonizing blend of color payoff, easy application, and long-wearing comfort. Seriously, they're made with honey nectar for an extra dose of moisture and come in seven gorgeous, universal shades that were tested on 50 diverse skin tones. And the best part? A tube costs less than a fancy New York City latte.
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As far as sensitive skin goes, Aveeno's Positively Mineral Sensitive Skin Sunscreen Broad Spectrum SPF 50 is the way to go. It's formulated with 100 percent zinc oxide, sinks easily into skin, and doesn't leave behind any greasy residue.
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Kick tangled hair to the curb with Tangle Teezer's The Original Detangling Hair Brush. Armed with a two-tiered teeth system, this ergonomic, palm-sized tool easily glides through both wet and dry hair and gets rid of knots without damaging your hair or causing further breakage.
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If you've noticed a little staining from your regular coffee or red wine fixes, Crest's 3D White Professional Effects Whitestrips are here to help. In fact, they use the same enamel-safe tooth whitening ingredient that dentists use: hydrogen peroxide. This simple kit doesn't even require any tools or equipment — just press the no-slip strips onto your teeth once a day for 30 minutes, and you'll start to see a whiter smile in just three days, and full results in 20 days.
"When people use strips properly, they can get very close to professional whitening," Neil Hadaegh, a cosmetic and restorative dentist in Beverly Hills, California, previously told Allure. Not too shabby for an at-home treatment.
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Dermatologists constantly wax poetic about the benefits of retinol (a form of fine line-smoothing vitamin A), which include improving skin texture, reducing visible pigmentation, and stimulating collagen production. While prescription formulas contain retinoic acid instead of retinol, over-the-counter retinol creams like RoC's Retinol Correxion Deep Wrinkle Serum do the same thing — your skin just has to convert the retinol into retinoic acid. OTC options, however, tend to be more gentle and need more time (we're talking weeks and months of consistent use) to demonstrate the full effects.
RoC's retinol serum also contains a triad of magnesium, zinc, and copper, which all help the process of skin renewal. If you have super sensitive skin, consider applying moisturizer before retinol — this won't dilute or affect the retinol — to counteract any potentially irritating side effects.
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Excuse the pun, but Cake Beauty's The Curl Friend Defining Curl Cream takes the cake when it comes to ensuring your natural texture looks as fabulous as possible. Formulated with shea butter, avocado oil, and soybean oil, this curl cream fights frizz, defines curls, and lends a glossy finish to styled hair. Apply it evenly over damp curls and air-dry or blow-dry, or use it to redefine second-day hair.
Allure's editorial assistant Gabi Throne, who has low-porosity 3C/4A type hair, says her curls looked defined but didn't lose volume or shrink more than usual during the styling process. She says the lightweight, airy cream "quenched my thirsty-ass hair, and the moisture it gave me lasted most of the week" without weighing it down.
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If moisture retention is one of your skin-care goals, CeraVe's Hydrating Hyaluronic Acid Serum will aid you in your journey toward achieving healthy, plump skin. Hyaluronic acid attracts water to the skin, while vitamin B5 helps soothe sensitive skin.
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Look no further than your local drugstore for a cheaper, quicker alternative to a lash lift: Maybelline New York's Volum' Express The Falsies Waterproof Mascara. The clump-free formula delivers volume, fullness, and 100 percent drama, thanks to its keratin-infused fibers that mimic the look of false lashes without the hassle. Just wiggle it through your lashes a few times, and you'll see why it's a crowd-favorite year after year.
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Gillette consistently proves that disposable razors don't have to equal cheap quality. Gillette's Venus Sensitive Razor takes it one step further and adds on an aloe-infused moisturizing strip (called the "Skin Elixir Lubrastrip") to protect all skin, but especially sensitive skin, from nicks, cuts, and rashes. It's also designed with a comfortable grip, pivoting head that contours to your body's curves, and five extra-thin blades for a close, smooth shave.
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St. Tropez has been a longtime favorite in the realm of self-tanners, but its Self Tan Purity Bronzing Water Face Mist ranks high in terms of ease of use. This superfine mist goes on transparent, believe it or not, and free of streaking and transfers. Besides 100-percent natural tanning actives, like dihydroxyacetone (DHA), the formula is infused with hyaluronic acid and antioxidant-rich hibiscus extract for added skin-care benefits.
Though a mist doesn't guarantee incredibly long wear (especially if you're double-cleansing and exfoliating as usual), it also means pretty fast results. Spritz before bed without worrying about it getting all over our sheets, and you'll wake up with a natural, tanned glow — or spray under or over your makeup for a tan for subtle color that'll develop as you go.
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CoverGirl Trublend Undercover Concealer achieves the near-impossible: lending full coverage to any dark circles and uneven tone while maintaining a lightweight feel and smooth finish with zero caking or creasing. For days when you don't feel like putting on a full face but still want coverage, this will be your best friend. Not only that, but it also comes in clutch as a highlighter or contour if you go two shades brighter or darker than your usual hue. All this, for less than 10 bucks a pop.
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Not only is Herbal Essences' Honey & Vitamin B Sulfate-Free Shampoo EWG Verified — which means its ingredients meet rigorous standards — it's color-safe, pH-balanced, and formulated to moisturize and soften hair. Aside from nourishing ingredients like aloe leaf juice, honey extract, and panthenol (a form of vitamin B5), all of the pure plant extracts in each Bio:Renew bottle, including this shampoo, has been authenticated and endorsed by the Royal Botanic Gardens, Kew. The delicious honey, jasmine, and vanilla scents don't hurt either.
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Who here takes about a solid 10 minutes to fill in their brows? For those of you who just nodded your head, we have a longer-term solution for you: RevitaBrow's Advanced Eyebrow Conditioner. It's packed with peptides and biotin — ingredients known for promoting the growth of healthy, thick hair — that comes in a lightweight, clear serum that you apply every night to clean brows.
"After only about four weeks of nightly use, my brows seemed fuller and felt less brittle, so they're less prone to snap off when they get too long," Allure's research director Lori Segal says of the cooling serum. Fuller brows, less time spent filling them in, can't lose.
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Garnier Nutrisse Ultra Coverage Nourishing Color Creme makes it easy and affordable to color and maintain your hair at home. Available in a wide variety of black, brown, blonde, and red shades, this DIY formula is infused with a hydrating blend of avocado, shea, olive, and grapeseed oils to seriously condition hair, so it grasps onto color better and for longer wear.
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When it comes to makeup bag staples, you can't gloss over the iconic Beautyblender Original. This latex-free sponge flawlessly blends foundation, cream blushes, liquid highlighters, and so much more for an airbrushed-like finish. Ensure that your Beautyblender is damp — meaning, wet it, and then squeeze the excess water out — before going to town with your product, which is seamlessly pressed into skin and doesn't get absorbed into the sponge along the way.
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There's no wrong time to apply the Neutrogena Hydro Boost Hydrating Lip Treatment. Packed with moisture-holding hyaluronic acid, it's perfect for swiping on before bed so you can wake up to softer lips, and then again before lipstick for the smoothest application possible.
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The T3 Cura Luxe Blow Dryer truly lives up to its luxurious look. Between five speed settings, two heat settings, an automatic shutoff function when you release the handle (because — admit it — you've forgotten to turn off your dryer before), and a powerful, built-in ion generator that smooths your hair cuticle for a soft, frizz-free blowout, it's totally worth the splurge.
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The John Frieda Frizz Ease Daily Nourish Leave-In Conditioner makes it incredibly convenient to nourish heat- and sun-damaged hair with a dose of vitamins A, C, and E. As it detangles, it deposits the moisture your hair needs to start shining again.
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Why choose an eye cream that addresses only one issue when you can use one that tackles five of the most common complaints? Lines, dark circles, sagging, puffiness, and dryness are all on StriVectin Multi-Action R&R Eye Cream's to-do list — thanks to collagen-boosting peptides and an apricot tint that helps neutralize blue and purple tones under your eyes.
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Consider the Zoya Armor Top Coat a sunscreen for your manicure. The UV-protective formula guards against yellowing and means more vivid color for longer — and, not to mention, fewer chips. One coat is all you need to begin with, but you should reapply every two days to extend your color wear.
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You've gotta love a cleanser that leaves skin softly — not squeaky — clean. You'll find the under-$10 Garnier SkinActive Soothing Rose Water Cleansing Milk fully removes makeup without stripping your skin of much-needed moisture. Its key ingredient, rose water, keeps skin soothed well beyond the wash.
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Amazon has become a haven for top drugstore brands and products, and the glow-inducing L'Oréal Paris True Match Lumi Glow Amour Glow Boosting Drops is no exception. With two shades, cool-toned Daybreak and warm-toned Golden Hour, these lightweight drops can be used alone or paired with your foundation or moisturizer for a touch of illuminated dewiness. It's no wonder why it's one of our favorite liquid highlighters.
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In addition to the seaweed this brand incorporates into all of its products, the Seaweed Bath Co. Exfoliating Detox Body Soap also contains some other delicious-sounding ingredients to invigorate skin, like coffee, cinnamon, and coconut oil. And as Allure's staff writer Nicola Dall'asen attests, Seaweed Bath Co's products are more than safe to use on sensitive skin.
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The Vita Liberata Body Blur's light-reflecting pigments are so good at blurring imperfections, the formula has won a Best of Beauty Award two years in a row. And not that you'll want to wash off the tinted blurring lotion, but unlike self-tanner, it's gone as soon as you get in the shower.
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One of our top picks for shimmery shadow, the Stila Glitter & Glow Liquid Eye Shadow is available in more than a dozen shades that makes glitter surprisingly easy to wear, especially because it dries down super-smooth.
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Made with 33 percent liquid pigment — but no water or oil — Dermablend Flawless Creator's unique formula won us over for coverage so light and seamless, all 21 shades look like the best possible version of your bare skin. Wear it alone for buildable coverage (start with one drop and build it up to your preference), or mix it with a serum or moisturizer for an extra glow-inducing touch — either way, just be sure to shake the bottle beforehand before dispensing product.
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